Nifty
An Airtable transformation partner for media and entertainment companies
- HQ
- Los Angeles, United States
- Founded
- 2019
- Team
- 2-10
- Regions
- North America, Asia Pacific
- Pricing
- From $10k Directory figures only: Airtable's partner directory lists project budgets from $10,000 to over $25,000; no prices are published on its own pages.
- Stack
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- Airtable
- Airtable AI
- Industries
-
- Agencies
- SaaS
About Nifty
Nifty is an Airtable transformation partner for media companies, founded by former Airtable and Big Four consultants. It names Netflix, Disney, Paramount, CBS and Yahoo among its clients, and its work covers rights and deals, talent and programs, production, marketing campaigns and portfolio management, with AI agents embedded for tasks like extracting terms from rights contracts and tagging content.
Its published results are at a scale few Airtable firms show: more than $612 million in revenue operations on one platform across 1,200 users for a global streamer, a 25% cost reduction at the same output across 300 users for an entertainment company, and fifteen spreadsheets replaced by one platform across 465 campaigns for a national broadcaster. It has 75 reviews at 5.0 on Airtable's partner directory, and its projects start in the $10,000 to $25,000 band.
The results are anonymized, so none ties to a named client. Clutch shows a 2019 founding and 2 to 9 people, Airtable's directory lists it in Los Angeles, and its website is an Australian domain; where the team works is not stated plainly.
Ratings elsewhere
Our verdict
Nifty suits a media or entertainment company with a large, messy content or rights operation, and it publishes outcomes at enterprise scale that almost no other Airtable firm can show.
The reservations are traceability and size: the results are anonymized, the named clients come without described projects, and Clutch puts the team under ten.
Ask which of the named clients each result belongs to.
Pros
- Publishes enterprise-scale results: $612 million or more in revenue operations across 1,200 users, and 25% lower cost at the same output across 300 users
- Focused on media, with workflows for rights and deals, talent, production and campaigns
- Names Netflix, Disney, Paramount, CBS and Yahoo among clients
- Founded by former Airtable and Big Four consultants
Cons
- Every published result is anonymized, so none can be tied to a named client.
- Where it is based is unclear: Airtable's directory says Los Angeles, the website is an Australian domain, and Clutch shows 2 to 9 people.
- Projects start in the $10,000 to $25,000 band, and no price is published beyond the directory bands.
Where Nifty ranks
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Ranked #5 in Airtable Agencies Down 3 places since 21 October 2026
Top three by industry
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