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The rest of this site is for people hiring an agency. This part is for the people running one.

Most of what ranks for "how to build an AI agency" is written by a tool vendor with a signup to sell, and the rest by someone who built one agency last year. Neither will tell you what the work costs to deliver, what a client actually pays, or why the agency down the road folded. These pages do, in plain numbers where a number can be checked, and in plain words where it cannot.

They are written by people who run agencies, for people who run them. No course at the end. The only thing we will ask you to do is list your agency, which is free and which is how buyers on this site find you.

Building and running

How to build an AI agency Build an AI agency like any service business: fix one process for three clients at a fixed price, write it up, and sell the write-up to the fourth. Tools last. How do you price AI agency services? Price against what the work returns: a fixed-price diagnosis, a build priced on the outcome with your rate as the floor, and a retainer with its scope written. How to pivot a dev agency to AI Pivot a dev agency to AI by selling diagnosis before builds. The engineers stay, the proposal changes, and the old repositories become an asset of their own. What is the AI automation agency business model? An AI automation agency sells a paid diagnosis, fixed-price builds and a retainer that keeps them running. Where the margin is and where the model breaks. What should an agency do with old client code? Work out what you own first; most belongs to the client. Delete what you handed over, keep what you built yourself, and consider licensing that to AI labs. What is an AI agency? An AI agency is paid to put AI to work inside a client's operation: automation, agents or AI-answer citations. What the work involves and what it costs to run. Why do AI agencies fail? The AI-specific ways an agency fails: demos that never reach production, a founder who is the only one able to fix anything, and clients who self-serve. How to pivot a marketing agency to AI Pivot a marketing agency to AI by selling measurement first: where the client is cited in AI answers. Production and automation follow on the retainer you run.

Should you specialize

Should you start an AI video agency? Only after choosing which of the two businesses under that name you are in: performance creative at volume, or brand production with AI inside the pipeline. Should you start an AI sales agency? Probably later. Buyers exist and listed agencies publish real retainers, but search demand is thin and the margin figures come from the platforms that sell it. Should you start a GEO agency? Yes, if you already do SEO and can measure citations. Demand is rising, tooling is thin, and most of what is written about GEO comes from vendors selling it. Should you start a voice AI agency? Yes, if you can sell to businesses that miss calls and run telephony in production. Costs are published; the margin claims come from the platforms selling them.