Softblues
A London AI adoption partner for UK and Irish mid-market teams, with priced discovery
- HQ
- London, United Kingdom
- Founded
- 2014
- Team
- 11-50
- Regions
- Europe
- Pricing
- From $3k Publishes discovery prices on its own site: Mapping and Strategy at £2,000 to £5,000 and Full Discovery with a business case at £7,000 to £12,000. Build work is quoted per engagement; Clutch shows a $10,000+ minimum and $50-$99 an hour.
- Stack
-
- Claude
- Microsoft 365 Copilot
- ChatGPT
- Gemini
- Google Cloud
- HubSpot
- Industries
-
- Financial Services
- SaaS
- Healthcare
- Logistics
About Softblues
Softblues (Softblues Solutions Ltd, a UK company incorporated in 2022) presents itself as an AI adoption partner for UK and Irish mid-market firms: platform selection across Claude, Microsoft 365 Copilot, ChatGPT and Gemini, rollout and training, then agents, MCP connectors, voice agents and document automation. Clutch gives a 2014 founding and 10-49 people. The site names no headcount, no leadership and no office beyond a registered address at 71-75 Shelton Street, London, and describes a team distributed across Europe. Until recently its business was web development: WordPress, WooCommerce, e-commerce and staff augmentation.
Google Cloud's Partner Finder lists Softblues Solutions at the Services Select tier. It publishes discovery prices, £2,000 to £5,000 for Mapping and Strategy and £7,000 to £12,000 for Full Discovery, and its one live adoption client with figures is Key Capital, where 35 of 45 staff use Claude after its rollout. A voice agent for Roof Maker answering support calls is also live. Clutch shows 5.0 from 32 reviews, a $10,000 minimum and $50-$99 an hour.
The Clutch record describes the earlier business: 2 of 32 reviews concern AI work, both from late 2025, and the other 30 are web and WooCommerce projects from 2020 to 2023. Most flagship case studies are pilots, proposals, betas or internal tooling. Its OpenAI Select Partner claim does not appear in OpenAI's partner locator, and it is absent from the Claude partner directory, which is consistent with the Certified tier it claims because that directory lists Select and above. Its Google listing has no reviews, and build prices are unpublished.
Ratings elsewhere
Our verdict
Softblues suits a UK or Irish mid-market company that wants help choosing and rolling out Claude, Copilot or Gemini, starting from a discovery engagement priced on its own site.
The case for it is a priced entry point and one measured rollout: discovery runs £2,000 to £12,000, Key Capital has 35 of 45 staff on Claude after its program, and Google Cloud's Partner Finder lists it at the Services Select tier.
The caution is that the AI practice is new and mostly unproven in production. Its 5.0 from 32 Clutch reviews is almost entirely web development, with 2 reviews on AI work; its agent case studies are mostly betas, proposals and internal tooling; the site names nobody who runs delivery; and its OpenAI partner claim is not in OpenAI's directory.
A buyer who needs a production agent from a firm with a track record should look elsewhere, or ask for a live client deployment before committing to a build.
Pros
- Publishes discovery prices: £2,000 to £5,000 for Mapping and Strategy, £7,000 to £12,000 for Full Discovery with a business case
- Google Cloud Partner at the Services Select tier, confirmed in Google Cloud's Partner Finder
- Key Capital's Claude Enterprise rollout is live, with 35 of 45 staff using Claude and a 4.3 out of 5 training score
- A live voice agent for Roof Maker answers support calls around the clock and logs HubSpot tickets
- Clutch 5.0 from 32 reviews, with $50-$99 an hour
Cons
- Only 2 of 32 Clutch reviews concern AI work, both from late 2025; the other 30 describe the web and WooCommerce business it was from 2020 to 2023, so the 5.0 rating says little about AI delivery.
- Of eight flagship case studies, one is internal, two are proposals or designed pilots and two are in beta; Key Capital is the only live client deployment with a measured outcome.
- The site names no leaders and gives only a mass registered-office address in Covent Garden, so a buyer cannot see who runs delivery.
- Its OpenAI Select Partner claim does not appear in OpenAI's partner locator.
- Build prices are unpublished; the £20,000 implementation on its pricing page is labelled a hypothetical example.
Where Softblues ranks
-
Ranked #9 in AI Consulting Firms New in this ranking - Ranked #14 in AI Agent Development New in this ranking
- Ranked #6 in AI Voice Agencies New in this ranking
Top three by industry
Each badge links to the ranking it comes from and can be embedded from the badges page.
Is this your agency? Get your badge.