The Optimal Flow
A small Madrid Notion and automation studio, Zapier Silver and Make Certified
- HQ
- Madrid, Spain
- Founded
- Not published
- Team
- 2-10
- Regions
- Europe, Middle East
- Pricing
- From $250 Directory figures only: Zapier's directory shows a $250 minimum spend and describes 25-hour monthly retainers at €95-€150 an hour. Publishes no prices on its own site, which offers a free discovery session.
- Stack
-
- Notion
- Zapier
- Make
- n8n
- HubSpot
- Manychat
- Smartleads
- Google Sheets
- Relay
- Apify
- Supabase
- Softr
- Apollo
- Shopify
- QuickBooks
- ChatGPT
- Claude
- Industries
-
- Real Estate
About The Optimal Flow
The Optimal Flow, S.L. is a Madrid firm registered at Calle de Núñez de Balboa 120, with a team page listing seven people and four advisors, led by founder and CEO Juan Andrés López Padilla and COO Juan López Parra. Its site gives no founding year. It builds "digital work systems" centered on Notion (workspaces, CRMs and dashboards), automates processes in Zapier, Make and n8n, adds AI chatbots and agents, and runs private training from a catalog of 35 courses on tools from Notion and ClickUp to Make and Claude. It claims more than 200 clients.
Its most detailed case is Habihub, a Make flow that enriches leads, scores them in HubSpot and nurtures them by email and WhatsApp, with 100% of outreach automated in its first month and more than 4,000 messages sent. Zapier lists it as a Silver Solution Partner with 5.0 from 22 directory reviews, and Make lists it as a Certified partner. Zapier's directory gives a $250 minimum spend and retainers of 25 hours a month at €95-€150 an hour.
All 22 Zapier reviews were posted between February 11 and March 2, 2026, and there is no profile on Clutch, G2, Trustpilot, DesignRush or Google Maps, so no independent review record exists. The reviews and cases describe mostly Notion workspace builds with automations attached, and most cases report results in qualitative terms. Its site publishes no prices.
Our verdict
The Optimal Flow suits a small Spanish-speaking team that wants its work organized in Notion, with Zapier or Make automations and staff training, at a low entry point.
The case for it is a clear specialism and low cost of entry. It is a Zapier Silver Solution Partner and Make Certified partner, its Habihub case describes a full lead pipeline in Make, and Zapier's directory shows a $250 minimum and retainers from €95 an hour.
The caution is the evidence. Its whole outside reputation is 22 Zapier directory reviews posted within three weeks in early 2026, with nothing on Clutch, Google or any other independent platform, and most of its cases give no figure. AI and agent work is thin in what it has published.
A buyer that wants AI agents or automation at scale, beyond a Notion workspace, should look for a firm with more published work in that area.
Pros
- Zapier Silver Solution Partner and Make Certified partner, both verified on the vendor directories
- A detailed Make case for Habihub: lead enrichment, HubSpot scoring and multichannel nurturing, with more than 4,000 messages in the first month
- Low entry point on Zapier's directory: a $250 minimum and retainers at €95-€150 an hour
- Runs a catalog of 35 training courses on no-code and AI tools, with possible FUNDAE subsidy
- Publishes its legal entity, registration and street address
Cons
- All 22 of its Zapier directory reviews were posted within three weeks in early 2026, and it has no profile on Clutch, Google or any independent review platform.
- The core of the business is Notion workspace design with automations attached; AI and agent work is thin in the published cases.
- Most cases report qualitative results only.
- A seven-person named team with no stated founding year, so capacity for larger projects is unproven.
- Publishes no prices on its own site.
Where The Optimal Flow ranks
-
Ranked #14 in Zapier & Make Agencies New in this ranking - Ranked #42 in AI Automation Agencies New in this ranking
Top three by industry
Each badge links to the ranking it comes from and can be embedded from the badges page.
Is this your agency? Get your badge.